http://www.mediamum.net/2009/09/02/personal-brands-and-the-unique-selling-proposition/ It's Aussie for Mom Tue, 13 Dec 2011 13:39:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.mediamum.net/2009/09/02/personal-brands-and-the-unique-selling-proposition/comment-page-1/#comment-155 Louise Ross Thu, 03 Sep 2009 01:01:31 +0000 http://mediamum.wordpress.com/?p=335#comment-155 You're right, Jo, we're now in the era of "brand me" which, as you pointed out, is all about identifying one's USP. And I think social networking is the perfect platform to then showcase one's USP. The challenge is to be consistent across all platforms so that one's USP becomes immediately identifiable. You’re right, Jo, we’re now in the era of “brand me” which, as you pointed out, is all about identifying one’s USP. And I think social networking is the perfect platform to then showcase one’s USP. The challenge is to be consistent across all platforms so that one’s USP becomes immediately identifiable.

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