Mom 2.0 Summit: You’re a ninja

There were so many amazing aspects to the Mom 2.0 Summit in Houston, Texas this last weekend that it’s hard to really pinpoint the essence of just one takeaway. There is a great range of posts coming together about the event and you can sort of lose your entire day surf them all through this great link list by Misty Khan. But read this first, right? Come back to the top after you’re done. It will still be here. Promise.

The tagline of the conference was “What you’re doing matters,” and the theme was “Definining a movement.” At one stage of the conference Laura Mayes (@lmayes) said they weren’t entirely sure what that definition was, but it would come together.

Well, it totally did.

The words of my new buddy (one of my new buddies. I now have heaps and heaps of them. And they’re all amazing!)Β @Mir on my panel, “Got Strategy,” also with the amazing Susan Getgood and Isabel Kallman of Alpha Mom really resonated with me as a definition of the mommyblogging movement. Mir said that recognising she was a ninja shopper, and that she could celebrate that through her blog, was a big deal for her.

And I went “aha!” And then I went NINJA! Oh my gosh. NINJA!

As mums, we wear so many different hats – and we secretly reckon we are pretty crappy at most of them. Sometimes we share that secret suspicion with the world. And we roll around in it. We’re ready to see our faults and failures instead of embracing our brilliance and abilities. Sometimes that’s kind of fun. Most of the time though, it leaves us feeling a little less than amazing.

The Mom 2.0 Summit gave us all the invitation to embrace our inner mummy ninja. When Mir talked about realising how awesome she was at getting a bargain, and deciding to share that “shopping ninja” quality with the rest of the world through her blog, it was a way of standing up and saying “I’m really great at this, and readers of my blog will love hearing about how they can leverage my ninja quality.” And they bloody well do. I sat there, next to her on stage – and wrote it down. Really. I did. I was taking notes on the stage.

I wanted to kiss her. I reached out. And you know what, she would have totally let me if I had gone through with it. A big sloppy one. Right on the lips.

Why was being a ninja such a big deal for me? The only ninja’s I’ve run across before have been startup wankers who associate it with being awesome testosterone laden risk takers who take no prisoners. (They’re the ones that rant on about ramen noodles, and eat the expensive dishes at Hapa Sushi instead.) That’s okay if you’re five. And have a plastic samurai sword.

But the mummy ninja doesn’t pretend.

At the Juiceboxjungle Ad Network gathering, with Lauren from Vizit and Andrea of Savvysassymoms..

We don’t have the testosterone “I’m an awesome wanker” attitude. Instead, we mums are incredible at getting stuff done that shouldn’t be able to be done given the time and resources on our hands. We make it all just work. You know that loaves and fishes thing? That’s our daily reality. We pitch companies, wear an apron (even if only in the bedroom, @mublogger) and get dinner (or order it). We wash, get stains out (or leave them in and casually cover them with a loosely knotted cardi), battle tooth decay in the kids and keep them .. ahem…regular. We’re mums. And we make it all happen. And sometimes we’re just freaking dangerous. (You know, in that daring Fear Factor good way type of danger.)

I’m a startup founder mum ninja. I do frugal family stuff because I have to – and I’m really good at it. (I loved getting the coupons that came with our Mom 2.0 Summit welcome bag.) I can create a kick-ass strategic plan for any type of business – or show you how to do it so it makes sense. I am also a mummyblogging media ninja. I believe the future of media lies in the hands of all of us. And I’m using that ninja-esque power to energise, shake up and invigorate the potential content producer in everyone. And really annoy a few old-school media people too. (That’s actually a bonus.)

I’m so excited to have met so many other mommybloggin’ ninjas at the Mom 2.0 Summit, as well as the representatives of some great PR companies (many of whom are also mom ninjas – booyah!). It was simply empowering in all the best ways. If you can, you should totally come and join me at Mom 2.0 next year in New Orleans.

If you’re a ninja mumblogger, with an Active Voice blog, then you can change the world. That’s a definition of a movement I’m proud to be a part of. Thanks to all the wonderful bloggers I met – you are all ninjas. The world is a better place because you blog. (I was tempted to write something like “the blog is mightier than the ninja sword” but that would have made you groan, so I didn’t.)


  • I totally would’ve made out with you right there on the stage, Jo. The admiration is completely mutual. I love that you came away with this. Right on!

  • I now have a new category for delicious tags “ninja” that I am going to use for fierce and motivating posts like this one.

  • Well don’t we look adorable! XOXO
    SO glad we shared a cab and became friends!
    I may be in need of more “straegy” lessons from YOU!

  • That pic of y’all is darling! I’m so sorry that our car got lost and we didn’t make it to the JBJ party.

    I did enjoy meeting and chatting with you πŸ™‚ YOu are a lovely, intelligent woman and I can’t wait to get to know more in this interweb world of ours.

  • Great post! It was so nice to meet you at Mom 2.0 and to hear you speak during the “Got Strategy” session! Good luck with the grad work and thesis.

  • I was at your panel and thought you all were smashing. I learned so much, especially about active voice blogging. You all are ninjas – positive voices within our community. I am grateful that I’m able to learn from you all. Next time, I’ll say hello!

  • Nicole I was so glad to meet you so early in the conference, and what a great pic it is of us together πŸ™‚ I’m looking forward to staying in touch and meeting again at BlogHer. In ninja gear. πŸ™‚

  • Ashley, thanks so much – I really would have loved to meet you in person too. Will you be at BlogHer? The panel with Mir, Isabel and Susan was just the best thing, I learned so much and was happy that I managed to say all I did without getting too tongue tied. We all met so many great new people, and are reading so many brilliant new blogs. And now I get to add yours to the list too!

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