Yesterday I received an email through the Aussie Mum Bloggers network, inviting me (and every other Aussie mum blogger) to write a post here on Mediamum.net about how to get the best value out of $20 at K-Mart. If I did it, and sent the link in, I would be in the running to be one of 20 people to win… a $20 K-mart giftcard!
Now, I know that blogger relations in Australia is a bit of an unknown quantity. Many Aussie women probably feel a little flattered that an offer is being made at all. It’s tempting to jump at it without considering it too much.
But, much like when you were a teenager dancing at Sweethearts at Cabramatta and some guy with a mullet and a Holden said “let me drive you home,” take a minute to think.
Think about what you’re worth.
And if you have a hard time with that one (after all, some of us let that guy with the mullet take us home. Ahem.)… then think what your readers are worth. Even if your readers are less than 10 a day – heck, 10 a month. What are they worth?
And if your blog and its readers are worth more to you than $20 a post – and that’s if you ‘win’, then give it a miss. Truly, if you say you’re only doing it this time, then what’s to make any company think you’re worth more in the future?
You’re building audience, readership, and value. You want people to return to you every time you post, and read what you say. You want to engage with people – build relationships and resonance. I don’t see how morphing those goals into some convoluted contest where you win payment for space allocated to a company that should be paying you for it in the first place actually fits in here.
K-Mart, this space is worth far, far more than $20. In fact, if you like, I’ll sell you some advertising space – after all, that’s what you basically want here. I’m insulted that you think $400 is all you need to pay for a minumum of 20 advertorials on blogs. My brand is worth just as much to me as yours is to you. Some respect is justified. You need to begin treating mum bloggers and their communities with some real respect.