About

* I have been on Twitter (@mediamum) since the Web 2.0 Expo in San Francisco, in 2007. When I signed up, I didn’t “get” it and dumped it for six months, but then took it up as my summer project over the Christmas break that year, and … boom. I never realised that it would be such a constant presence for me, and that it would lead to myriad papers and research. But I love the promise of what Twitter represents for society, and I enjoy performing my research into the communities that use it.

* After a very successful career as a magazine journalist and PR consultant, I decided to teach. I did a BA with a major in Comms as a Distance Ed student over three years while raising my four wonderful children, graduating in 2005 with a Distinction average. At various stages, my children saw me cry, dance – and work my butt off. At my graduation as I walked across the stage to get my degree, my only daughter screamed “Go Mum!” from somewhere in the middle of the Queensland Performing Arts Centre. Best. Day. Ever.

See? I look exactly like my avatar.

* I was employed as a full time teacher of Marketing, Advertising, Event Management and Journalism by TAFE NSW (Australia’s public community college network.) While there, I completed a Graduate Diploma in Adult Education through Charles Sturt University, fully funded by TAFE NSW.

* I am a Masters student and hold a full TA appointment at the School of Journalism and Mass Communication at the University of Colorado at Boulder, USA. I plan to complete my thesis in Spring 2010. I am planning a PhD.

* I am one of the most rare commodities – a woman who has completed a high end IT incubator program. I graduated from the inaugural Founder Institute program in Silicon Valley in Summer 2009 with my two co-founders, @jedwhite and @dazwal. Our startup, TribeVibe, is preparing for full launch.

* My husband works even harder than I do, but he still can’t change a loo roll or pick up his shoes. He does, however push a mean dishwasher button. We are a bootstrapping start-up family.

* I am one of the biggest Split Enz/anything-Finn fans in the universe. My tagline is part of a lyric from The Devil You Know, a Neil Finn song. (“Hung on a cliff, in search of something big.”) I have travelled to see these guys. Not just to different cities, but to New Zealand where I was able to see a full dress rehearsal that was invitation to just 25 people in Wellington.

Bryce at Flyball

Bryce at Flybal

* I love flyball (dog sport). I chose to leave my dog, Bryce, in Australia with family when we moved to the USA. Bryce has a national flyball title but is now retired. I’m looking forward to getting a small dog in the US that can be my new flyball buddy. I enjoy scoring at tournaments for the RUFF Flyball Team in Colorado (not that kind of scoring).

* Before my journalism and media career, I used to work in the music industry. I started in Australian band management (The Allniters, Sharon O’Neill, Dragon) and moved to international touring artists (Elton John, Lionel Ritchie, etc). I’m thanked on Moving Pictures last album.

Jo and Nick Seymour, Crowded House
Jo and Nick Seymour, Crowded House

* I was editor of GAMESTAR magazine, chief sub-editor on Australian Personal Computer magazine, and Deputy Editor on PC User magazine for Australian Consolidated Press.

* I worked in Public Relations (the dark side) for numerous IT firms in consultancy, inhouse and freelance. As an IT writer, I am proficient at taking technical copy and turning it into copy that can be read by a layperson.

* I can tie a jelly snake into a knot using only my tongue. I have recently expanded this to cherry stems.

* I dearly wish I had time to quilt and scrapbook.

* I Rock.

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3 Responses to " About "

  1. I totally see the resemblance to your avatar!

  2. Hey, I found you on Twitter and got stuck reading your site for a while :D It’s really a very good read! Keep up to good work,

  3. [...] White is a mum, an Australian, a social media Ninja and writer of the Blog Mediamum. Also incredibly vibrant and funny. Here’s an excerpt from her [...]

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