The ongoing antics of Nestle as it continually trips itself up in all forms of social media (Facebook, viral Greenpeace videos) have led me to ask if some companies should just stay out altogether. Even Satan or Lex Luthor would have a better time on social media than Nestle. There are legions of people wanting to embrace evil. Nestle Killer-Asesino Facebook page, one of many opened in response to... 

The web is all about transparency (dirty secrets), so here you go. I’m standing up. “My name is Jo.” (Now you say, “Hi Jo.”) “On Sunday I signed up for a subscription to the print version of The Denver Post.” I’ll wait if you need to read that again, because I realise that coming from me … it’s hard to comprehend. Background (excuse): I was... 

Dear SXSW attendees: I know you’re all excited. You’re going to spend a whole heap of time being all geeky and fun, and drinking and stuff. Talking about startups, design, innovation, music… ooh I’ll bet you’re all tingly. My husband is one of you. He’s kid-at-Christmas excited. He loves Texas and had a ball there last year. As a startup geek guy, he can’t... 

An American woman named Angie Jackson has decided it was a good idea to share her experience of aborting her pregnancy with the world, via YouTube and Twitter. A mother of a four-year-old who goes to the trouble of outlining the reasons why she decided on an abortion with RU486, Angie says her social media posts are her attempt to “demistify” the process, and let everyone know that for... 

When Max leaped across from Sydney to join us for three weeks in January, we took lots of pictures. As mums do. I promised myself I’d get them organised, and create a nice montage. As mums do. Now we’re halfway through February, and the planned montage didn’t happen because other things got in the way. As they do. Max enjoying the view. I decided I was being too much of a perfectionist.... 

While many people align technology adoption and use with age, the facts show it’s not all that easy to stereotype the creators of content in the online media. Today’s Pew Report on Teens and Social Media amplifies a very real issue in the US. Our teens and young adults are engaging in “new” media, but on a very limited level. The majority of them are not creating new content. In... 

Some mainstream media have incorporated the fantastic ability of the web to allow reader comments to stream live. Apparently, the misguided professional believes this is a wonderful way of operating public journalism, which seems to be so popular right now. Really, we’re demonstrating our real connections with our audience. Unfortunately, when reader comments are opened on every story, and allowed... 

As I predicted right here on Mediamum.net in March 2009 when the Rocky Mountain News folded, Colorado’s the Denver Post is now also in trouble. Its owners are asking for bankruptcy protection. They’re still not humble. I’m hearing professional journalists and academics in journalism blame all sorts of things for this situation: 1. Falling ad revenues (you know, that’s a failure... 

As more bloggers, blogs and readers enter our universe, companies begin to more fully recognise the power of their voices. These companies approach us all with opportunities to “work together” and it can be tough to navigate that landscape. Take a step back. Look at your blog with a reader’s eye. Just as you were taught in school the difference between writing in active voice and... 

In The Sydney Morning Herald’s role as gatekeeper/the fourth estate, those paying for its content deserve a standard of professionalism that is better than those it does not pay for. Is a t-shirt necessary to tell the difference between professional journalists and citizens? You can buy this one at www.zazzle.com. That’s the idea, anyway. The Sydney Morning Herald, however, doesn’t... 

The Islam and the Media conference, held by the Center for Media, Religion and Culture at the University of Colorado at Boulder (January 7-10) was a huge success in bringing together leaders in thought and practise on religion and media. But you wouldn’t know it if you’d been watching mainstream media. At a time in our history that international front pages and lead stories are obsessively... 

Ah the miracle of medicine, look how much you’ve done for women and babies. Birthing in the Western World is no longer fraught with danger, thanks to your hand. Or is it? Image: renjith krishnan / FreeDigitalPhotos.net The oh-so convenient Christmas miracle story splashed internationally across mass media headlines of a Coloradan woman and her baby dying through childbirth and then “inexplicably”... 

“Twitter’s a fad.” “The young kids use Twitter because they don’t want to have a real conversation.” “Twitter is destroying society.” “How do you know they’re real?” “I really don’t care that much about what you’re doing all day.” I’ve heard it all. From all types of people. The only people who truly understand... 

Usually, I don’t consciously pay for content. I say ‘consciously’ because if I click on a link and there’s a paywall, I won’t do it. I also don’t subscribe to any newspapers or magazines (online or in ‘dead tree’ format). Basically, the quality of the content I’m seeing doesn’t make me want to pay for more of it. Mr Murdoch does have the... 

I have a great amount of data from the recent NestleFamily twitterstorm. Luckily, I was able to see the storm coming. As a few of the attendees began tweeting about meeting up a few days prior to the start of #NestleFamily, I could see that there was going to be some fallout. My interest had been piqued a few months earlier with the Nestle “What’s for Dinner” junket that received... 

This pre-internet installation was and remains a vital consideration in the future of media. It has been supposed for a long time that communication and media technologies allowed people who already knew each other to improve existing relationships. Alternatively, broadcast media were used to send corporate-owned messages to the ‘masses’. There has been very little in the understanding of communities... 

The new buzzword in social media appears to be Influence. According to conferences, some marketers it’s what people want. To influence others. This is a mistake. It demonstrates a very shallow, one-sided view. (cartoon from xkcd.com) Talk to most people in social media for example, and they’ll tell you the truth. What they’re doing is looking for, and responding to resonance,... 

After the Creative Revolution in the 1960s, advertisers began to try to find communications that gave people a reason to buy their product. That developed into the Unique Selling Proposition or USP – the ‘thing’ that makes people choose your product. It still applies. Every successful product has a USP. Over time this went from features to benefits. You’ve probably heard ’sell... 

Let’s confirm who professional journalists are: People (trained or not), paid to produce content under the mastheads of traditional news outlets. Let’s confirm what they’re supposed to do: This is a tricky one. No matter how many times I have asked, and how many people, across Australia, the USA and the UK, nobody can give me a core definition of journalism. Maybe it’s a secret. A magician’s... 

Sometimes I get reminded why I’m doing this. There’s so much going on right now. I’m exhausted a lot of the time. I have no idea how Jed keeps this relentless pace up. No wonder I’ve called him robot boy for so long. Today I managed to squeeze in coffee with my good friend, Mark (@soctechnologist) after my first meeting for the day, and before I came home to hit more screen... 

By now even your grandma knows about the race to a million. Ashton Kutcher, old-media celebrity turned digital insider with various multimedia projects and Twitter groover challenged CNN to a race to a million followers on Twitter. And after a nice little campaign, last night he won. It was really fun to see the video of him crossing the victory line. He was really, truly excited. That’s impressive. What’s... 

There are some very interesting psychological theories used in Marketing and Business which explain why people behave the way they do. Put simply, people buy different brands and products to fulfill external and internal needs. These needs reflect their sense of self. And people can generally be placed in one of three categories: 1. Affiliation needs – people who primarily want to ‘belong’.... 

Twitter is a curious beast. It has morphed as it grows, due to the community of people who use it. And in researching the online social sphere for my graduate thesis, there are some key aspects of how people use Twitter that are indicators to how this is going to go. Twitter is a tool used by a community. The tool of Twitter is no different to any other tool. The tool of Twitter exists as an infrastructure,... 

It’s unfortunate to see the response to the closure of newspapers around the USA. There are myriad closures, staff retrenchments and newsroom faces full of sorrow. The half-hearted, ineffective attempts by print organizations to move online have not achieved the goals. As Clay Shirky says, they weren’t humble enough to believe they would really be ‘threatened’ by a new format.... 

I do wish people would stop analysing the ‘death of print’ and focus on the future of journalism. There are so many traditional media with stories like the nicely titled “Is democracy written in disappearing ink” which attempt to say journalism will die along with the traditional formats. While I like the title, the answer if obviously “only if you guys want it to!” Suck... 

In discussions with people who view the media climate as being a binary between big media and bloggers, many times the exclamation rises, “Well, if MSM didn’t exist what would bloggers talk about? All they do is talk about ‘real media’ stories.” But how the tables have turned. The last couple of weeks across the US and Australia has seen a great rise in MSM’s coverage...