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Fostering future women in tech begins with the women already there
Women face a lack of representation in many industries. (In other breaking news, the sky is blue.) It’s still the same old, same old. Except that today we have lots of women and men talking about it, but not putting the next foot in front of the other in an attempt to really make a change. Oh isn’t it a shame that there are not more women in tech… but I’m going to go put booth...
So I’m about to become known as that woman who researches death in social media.
My dissertation topic is coming together. What a fun little journey (also known as screwing with my mind) this is.
I research social media. I’ve written a paper on the best way to construct a tweet. I watch how people use their streams. I’m interested in how they construct their online lives, communities and identities. The stories (lies) people tell; the release people feel in ‘oversharing’;...
The future of higher education – crowdsourcing reappointments
Recently a guy claiming to be the author of myriad types of scholarly pieces which are being paid for by students received some decent amount of attention. He claims he writes stacks of work, faking his way through credentials for both himself and the students he writes for. Right through to thesis work, he claims he writes it all.
Well, of course, he does. He writes lots of work. I’ve seen...
The IKEA effect and online community
Is it possible that your online communities (Facebook, Twitter, etc) are more important to you, and that you share more with them than the offline communities you are part of?
Research has shown that we feel more strongly about people online than we do offline. Sometimes, I suppose those feelings are based on very little detailed information. Nevertheless, the (somewhat disputed) assertion that today,...
Tags: branding, do it yourself, facebook, ikea, marketing, media, Mommyblogger, online community, Twitter, Web 2.0
Teaching New Media Literacy
I was delighted to have presented at the Colorado Learning and Teaching with Technology conference at the University of Colorado yesterday. This was my second year at this conference, and it was incredibly well attended. As usual, some of the best moments came in the smaller discussions and conversations had over the lunch break.
In Australia, the curriculum in K-12 includes aspects of Media Literacy....
My thesis, mom bloggers and understanding brand relationships
News flash: I’m not your average mom blogger.
I do research in social media and post that along with my posts about my family, my work, my life and beliefs. Like most women I wear many hats, and I blog a little about them all. Sometimes it’s academic (like this one could be if I hadn’t just had 3 hours sleep), other times it’s more focused on how many things people throw...
Mom 2.0 Summit: You’re a ninja
There were so many amazing aspects to the Mom 2.0 Summit in Houston, Texas this last weekend that it’s hard to really pinpoint the essence of just one takeaway. There is a great range of posts coming together about the event and you can sort of lose your entire day surf them all through this great link list by Misty Khan. But read this first, right? Come back to the top after you’re done....
Join me at the 2010 Mom 2.0 Summit
I’m very excited to be attending the Mom 2.0 Summit in Houston, Texas from February 18-20. The schedule of events is chock full of sessions that I want to learn from.
I think this conference is one which really does enlighten all parties – marketers and ‘moms’ – on how the other operates. I regularly hear complaints from both sides – it seems there are as many...
Do online communities pretend to care?
I am fortunate enough to have been invited to attend IMSI, the Invitational Masters Student Invitational, to be held at Rutgers University in New Brunswick, the weekend of October 16-18. Given Rutgers received over 100 applications, to be one of the 25 students invited to discuss their current research and proposed dissertation topic with Rutgers faculty, existing doctoral candidates, and other invitees...
Tags: citizen journalism, college, Colorado, Education, graduate school, media, new media, social media, Twitter, university, USA, Web 2.0
Research on Twitter and friendships
I’m a grad research student focusing on social media for my final thesis. So it’s time for me to move on from boobs to my next adventure. (I know, I know… we loved the boobs.)
Anyway, my next project will be on relationship/friendship/connection strength on Twitter. My impression is that the strength of the ‘relationships’ (for want of a better word) forged on Twitter...
Ignite Boulder fun with breastfeeding and media
What a great night we all had at Ignite Boulder! The presenters were all wonderful, well prepared and community vibe was enormous. The ATLAS theatre was packed – you can definitely see why these were some of the hottest tickets in town leading up to the event. This community is incredible. I’m so grateful to have been welcomed into it.
It’s so kind of Glenn Letham to have filmed...
Tags: Australia, bottle, bottle feeding, Boulder, breastfeeding, breasts, ignite, media, presentation, presenting
Ignite Boulder 3!
I’m really excited to be presenting this coming Wednesday evening at the third Ignite Boulder, being held at the ATLAS building at CU. Tickets to the event sold out in just 7 hours. (When I say ‘sold out’ I mean they were taken… the tickets are actually free.) That’s scary fast.
Ignite is a fantastic event in which speakers have just 5 minutes and 20 slides to present...
Breastfeeding in America
Recently many Twitterers (and their associates) contributed to my survey on American women’s attitudes to breastfeeding and its representation in the media. I promised to share the outcomes of my research and the survey, which this post seeks to do. For those interested, the entire paper (30 pages plus 15 page complete survey result appendix) is available by emailing me or asking on Twitter...
A visit to the A pool
Following my previous post about unhappily swimming in the B Pool, I’m pleased to have been able to scramble my way through to a bit of a splash in the A pool. You know, that place where the cool kids are?
My final paper for Media Ethics, Twittering a Funeral: Social media’s challenge to professional journalism received a final A grade. I think my professor was just as relieved and...





I'm Jo White, aka Mediamum (TM). I'm an Aussie mum of four living in Colorado doing graduate research in social media and crisis informatics at CU. My life is a blended experience. These are my stories.



