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Sydney IVF’s powerful birth story rebranding campaign resonates with women
IVF is a topic that most people are lucky enough not to have to encounter. You know what it is, but not the details of it, and hopefully you’ll never have to experience what emotions and physical invasions are involved in it.
It’s easy to say you have a view on IVF if you’ve never had to use it. I’m a lucky, lucky woman. I never had any problems at all with fertility, but my...
Were the Christmas miracle mother and baby "saved" from epidural?
Ah the miracle of medicine, look how much you’ve done for women and babies. Birthing in the Western World is no longer fraught with danger, thanks to your hand.
Or is it?
Image: renjith krishnan / FreeDigitalPhotos.net
The oh-so convenient Christmas miracle story splashed internationally across mass media headlines of a Coloradan woman and her baby dying through childbirth and then “inexplicably”...
Tags: babies, birth, epidural, homebirth, journalism, media, Media & Journalism, MSM, newspaper, pitocin, reporting, traditional media





I'm Jo White, aka Mediamum (TM). I'm an Aussie mum of four living in Colorado doing graduate research in social media and crisis informatics at CU. My life is a blended experience. These are my stories.



