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A visit to the A pool
Following my previous post about unhappily swimming in the B Pool, I’m pleased to have been able to scramble my way through to a bit of a splash in the A pool. You know, that place where the cool kids are?
My final paper for Media Ethics, Twittering a Funeral: Social media’s challenge to professional journalism received a final A grade. I think my professor was just as relieved and...
How much is the Aussie brand worth?
This is just one instance of an American company trying to cash in on the good name Australia and its people have within the US. And it sucks.
As an Australian, I’m really disgusted by Procter & Gamble’s obvious attempt to mislead consumers by producing and promoting a range of haircare products as Australian.
What do you call an Aussie brand that's not Australian?
The brand is...
Tags: ACCC, Aussie, Australian, brand, branding, ethics, haircare, marketing, Procter & Gamble, shampoo, Social Media





This is the blog of Jo White, aka Mediamum - it's Aussie for mom. I'm an Aussie mum of four living in Colorado working on a startup, and I'm the 60 Weeks Program Director at Boulder Digital Works. I do graduate research in social media at CU. I miss Weetbix and Vegemite, but love to ski.
These are my stories.


