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Glade's sweet smell of good social media PR with Edelman
This week I was happily invited to join some other Colorado-based bloggers for a few adult snacks, refreshments and the opportunity to build a basket of goodies to take home. It was a great evening, put on by Glade’s parent company, S. C. Johnson’s wonderful PR team from Edelman in Chicago, to promote their Sense & Spray product.
This event demonstrated Edelman actively identifies...
Airlines don't understand mums and marketing
There’s something magical about arriving at the airport with all your luggage and just two of your kids for the upcoming 28 hours of travel between countries, and reaching the check-in counter to find out every bag comes in just under the 23kg weight limit. Score.
And there’s something even more special about being handed your boarding passes and passports, turning around and seeing the...
Tags: Australia to USA, babies, Boulder, Colorado, family, home, Home & Family, marketing, Mommyblogger, nursing, travel, USA
The Startup Kid
Running a startup isn’t easy on anyone.
The glorious trails of successful entrepreneurs are littered with the scars of broken relationships and bitter resentment of cold dinners and missed birthday parties.
It takes a special kind of relationship to weather the storms of startup life.
At Darling Harbour, Sydney.
It takes a special kind of kid too. A kid who will understand that daddy or mummy...
Tags: Australia, Australia to USA, Boulder, family, graduation, Home & Family, kids, Mommyblogger, startup, travel, USA
Talking with your teens about sexting
What to do about (drum roll) sexting? Approaching the topic of sexting in a way that best meets a receptive outcome from your teenager is paramount. And grabbing their mobile phone to go through every message is not generally going to get a positive response. Unless…
Did you originally say to your teen “Hey, I’m gonna go through your phone occasionally to check up on you?”...
Where's the vision in your startup?
What’s your vision?
Recently there have been discussions over ‘how long is too long’ from developers a little less than happy being part of a startup that is not yet paying them ‘what they’re worth’ or even getting involved in a startup that doesn’t pay them from the outset. Startup widows are also holding their spouses accountable for not having ‘made...
Why my family loves Boulder
I never dreamed I’d live anywhere other than Sydney, Australia.
When you’ve got a good job, a house you’re constantly doing ’something’ to, kids, dogs, routine… the last thing you think of is moving. Anywhere. Least of all to a country you’ve never been to before. But then I came home from work one day and Jed told me his start-up dreams weren’t done...
Tags: Australia to USA, Boulder, boulder.me, Colorado, family, Home & Family, moving, moving to USA, new media, rocky mountains, travel, USA
Win family tickets to Disney on Ice in Denver!
Taking the family out can be tough when the economy is having a downturn and there’s more month than money.
That’s why I’m really excited to give you the chance to win a great prize in my blog’s very first competition! And if you don’t win, I have a code which will give you the opportunity to buy your family of four or more tickets for just $11 each!
If you live in Colorado,...
Breastfeeding in America
Recently many Twitterers (and their associates) contributed to my survey on American women’s attitudes to breastfeeding and its representation in the media. I promised to share the outcomes of my research and the survey, which this post seeks to do. For those interested, the entire paper (30 pages plus 15 page complete survey result appendix) is available by emailing me or asking on Twitter...
Our visit to Vail
Yesterday we took a road trip to Vail. It’s just two hours away. I found a great sledding area in Vail courtesy of a website which lets you locate good sledding runs (free) in your neighbourhood. We entered the address in the GPS, and off we went!
The day cost us nothing apart from the car’s petrol and wonderful pizza we ate for dinner. We’ve discovered the following:
a. I need...
Tags: Australia to USA, Colorado, family, Home & Family, kids, rocky mountains, ski resort, sled, snow, snowboard, travel, USA, vail
Hiking with Harry
Harry loves to hike through the Rocky Mountains. There are more trails around here than you can poke a … hiking staff at. (Sorry.)
Harry’s decided to do a series of Hiking with Harry videos, which will show everyone a little bit of what new things he’s experiencing in hiking in a completely different environment. This is his first one, where he is seeing his first ever frozen lake....
Moving to Colorado in 5 Easy Steps
We jumped. We are now in Colorado. The suitcases are in the cupboard under the stairs. The kids are at school and I am at the SJMC (School of Journalism and Mass Communication) at the Uni of Colorado at Boulder. I thought I’d take you through what was an extremely tiring and exciting 8 weeks to share the joy, and thank those who helped us get here.
Step One – Getting Ready to Jump
Packing...





This is the blog of Jo White, aka Mediamum - it's Aussie for mom. I'm an Aussie mum of four living in Colorado working on a startup, and I'm the 60 Weeks Program Director at Boulder Digital Works. I do graduate research in social media at CU. I miss Weetbix and Vegemite, but love to ski.
These are my stories.


