I’ve been asked why mom bloggers seem to have a fascination with laundry? (What is the most polite way I can say this?) Because it’s a pain in the arse. (There ya go. Actually, that was easier than I thought it would be.) Just because we tweet/blog or otherwise about different detergents doesn’t mean we love laundry. (Exceptions are the psycho pretenders who say they love laundry... 

Company A says, “Let’s create an event, sponsor some bloggers, and they’ll create a hashtag around it and we’ll give out some prizes. It will be great, Twitter will be buzzing with our company’s name.” Or a group of bloggers might come up with: “Every week we’ll be ‘meeting’ on twitter, using this hashtag.” Sound like good ideas? Sure.... 

There were so many amazing aspects to the Mom 2.0 Summit in Houston, Texas this last weekend that it’s hard to really pinpoint the essence of just one takeaway. There is a great range of posts coming together about the event and you can sort of lose your entire day surf them all through this great link list by Misty Khan. But read this first, right? Come back to the top after you’re done.... 

When Max leaped across from Sydney to join us for three weeks in January, we took lots of pictures. As mums do. I promised myself I’d get them organised, and create a nice montage. As mums do. Now we’re halfway through February, and the planned montage didn’t happen because other things got in the way. As they do. Max enjoying the view. I decided I was being too much of a perfectionist.... 

As part of my series of posts helping mums and families save money this month with ANZ Febusave, today I’m looking at what not to buy when you or someone you know is “up the duff.” I’m a mum of four children, and I thought I’d seen it all. But the stuff some stores will make you think you need as an expectant parent are so ridiculous it astounds me. While you might not go so far... 

Shhh. Don’t talk about it. It’s not polite. But make sure you know what you think about it. And be prepared to fight for it, even if you are really not talking about it because it’s not polite. Try not to judge people for their views (that they’re not talking about because they’re too polite), but whisper about their views and about them… and judge them privately... 

As more bloggers, blogs and readers enter our universe, companies begin to more fully recognise the power of their voices. These companies approach us all with opportunities to “work together” and it can be tough to navigate that landscape. Take a step back. Look at your blog with a reader’s eye. Just as you were taught in school the difference between writing in active voice and... 

I’m very excited to be attending the Mom 2.0 Summit in Houston, Texas from February 18-20. The schedule of events is chock full of sessions that I want to learn from. I think this conference is one which really does enlighten all parties – marketers and ‘moms’ –  on how the other operates. I regularly hear complaints from both sides – it seems there are as  many... 

Sometimes something in your daily routine can remind you of how connected we can be. This semester I’ve caught the bus to campus on monday afternoons, on my way to my Human Computer Interaction class. When you catch the bus on a regular basis at a regular time, you’re quite often joined by a few others who have the same schedule. And so I was joined on Mondays by a beautiful young girl... 

Disney really has wrapped up every part of entertainment. Everywhere, the Disney organization has a presence. Even in this horrid economy, Disney reported an 18% increase in profit for the fourth quarter this year. The brand resonance of Disney is nothing short of amazing. Older women remember their favorite Disney princess, and still buy pyjamas, t-shirts and lots of other merchandise. Feld Family... 

Time for a brain dump. I have just completed reading work coming from Mor Naaman, Jeffrey Boase and Chih-Hui Lai at Rutgers, slated for CSCW 2010, on the content of messages in what they’ve decided to call “social awareness streams.” And right there I have an issue. I’m lumping it together with the term “weak ties” which found prominence in the 1940s (well before... 

This week I was happily invited to join some other Colorado-based bloggers for a few adult snacks, refreshments and the opportunity to build a basket of goodies to take home. It was a great evening, put on by Glade’s parent company, S. C. Johnson’s wonderful PR team from Edelman in Chicago, to promote their Sense & Spray product. This event demonstrated Edelman actively identifies... 

I have a great amount of data from the recent NestleFamily twitterstorm. Luckily, I was able to see the storm coming. As a few of the attendees began tweeting about meeting up a few days prior to the start of #NestleFamily, I could see that there was going to be some fallout. My interest had been piqued a few months earlier with the Nestle “What’s for Dinner” junket that received... 

The new buzzword in social media appears to be Influence. According to conferences, some marketers it’s what people want. To influence others. This is a mistake. It demonstrates a very shallow, one-sided view. (cartoon from xkcd.com) Talk to most people in social media for example, and they’ll tell you the truth. What they’re doing is looking for, and responding to resonance,... 

After the Creative Revolution in the 1960s, advertisers began to try to find communications that gave people a reason to buy their product. That developed into the Unique Selling Proposition or USP – the ‘thing’ that makes people choose your product. It still applies. Every successful product has a USP. Over time this went from features to benefits. You’ve probably heard ’sell... 

There’s something magical about arriving at the airport with all your luggage and just two of your kids for the upcoming 28 hours of travel between countries, and reaching the check-in counter to find out every bag comes in just under the 23kg weight limit. Score. And there’s something even more special about being handed your boarding passes and passports, turning around and seeing the... 

Running a startup isn’t easy on anyone. The glorious trails of successful entrepreneurs are littered with the scars of broken relationships and bitter resentment of cold dinners and missed birthday parties. It takes a special kind of relationship to weather the storms of startup life. At Darling Harbour, Sydney. It takes a special kind of kid too. A kid who will understand that daddy or mummy... 

What to do about (drum roll) sexting? Approaching the topic of sexting in a way that best meets a receptive outcome from your teenager is paramount. And grabbing their mobile phone to go through every message is not generally going to get a positive response. Unless… Did you originally say to your teen “Hey, I’m gonna go through your phone occasionally to check up on you?”... 

A goal is a dream until you make a plan. And the plan needs to be strategic otherwise it won’t work. A strategy is a direction – a way of heading. This is not something that already has the tactics in place. Think of a chess strategy, or war strategy – these don’t have any step-by-step procedures in place that if a single thing goes wrong the whole strategy falls apart. That... 

There are some very interesting psychological theories used in Marketing and Business which explain why people behave the way they do. Put simply, people buy different brands and products to fulfill external and internal needs. These needs reflect their sense of self. And people can generally be placed in one of three categories: 1. Affiliation needs – people who primarily want to ‘belong’.... 

Recently many Twitterers (and their associates) contributed to my survey on American women’s attitudes to breastfeeding and its representation in the media. I promised to share the outcomes of my research and the survey, which this post seeks to do. For those interested, the entire paper (30 pages plus 15 page complete survey result appendix) is available by emailing me or asking on Twitter... 

Today I had the good fortune of watching a few tiny pieces of BlogHer ‘08 in its final formal day (there is an unconference over the next 24 hours, which no doubt I’d be more interested in). Now, I have just come from two very important Australian conferences. Firstly, PubCamp which was presented in Sydney and Melbourne, Australia, by itechne (which I have connections to, and which...