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My thesis, mom bloggers and understanding brand relationships
News flash: I’m not your average mom blogger.
I do research in social media and post that along with my posts about my family, my work, my life and beliefs. Like most women I wear many hats, and I blog a little about them all. Sometimes it’s academic (like this one could be if I hadn’t just had 3 hours sleep), other times it’s more focused on how many things people throw...
NestleFamily, breastfeeding and social media
I have a great amount of data from the recent NestleFamily twitterstorm. Luckily, I was able to see the storm coming. As a few of the attendees began tweeting about meeting up a few days prior to the start of #NestleFamily, I could see that there was going to be some fallout. My interest had been piqued a few months earlier with the Nestle “What’s for Dinner” junket that received...





I'm Jo White, aka Mediamum (TM). I'm an Aussie mum of four living in Colorado doing graduate research in social media and crisis informatics at CU. My life is a blended experience. These are my stories.



