Boycotting a company is like being committed to something in a big way. It’s like getting married. Like marriage, you are making a declaration that’s public. A formal representation of something you’re standing for. It’s no longer just a private aggravation. Deciding to actively, publicly boycott a company is a big deal. When you take that stand, and have a public presence... 

The ongoing antics of Nestle as it continually trips itself up in all forms of social media (Facebook, viral Greenpeace videos) have led me to ask if some companies should just stay out altogether. Even Satan or Lex Luthor would have a better time on social media than Nestle. There are legions of people wanting to embrace evil. Nestle Killer-Asesino Facebook page, one of many opened in response to... 

I have a great amount of data from the recent NestleFamily twitterstorm. Luckily, I was able to see the storm coming. As a few of the attendees began tweeting about meeting up a few days prior to the start of #NestleFamily, I could see that there was going to be some fallout. My interest had been piqued a few months earlier with the Nestle “What’s for Dinner” junket that received... 

To be influential in social media takes effort. It doesn’t just happen. You can’t buy it. It’s not advertising. So if that’s what it’s not, how can organizations and people get to be really influential? Here are the steps to influence. When you and your brand get it right, that’s when you get to influence others. Find Relevance Your first mission is to produce content...