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Why my research is in Twitter
“Twitter’s a fad.”
“The young kids use Twitter because they don’t want to have a real conversation.”
“Twitter is destroying society.”
“How do you know they’re real?”
“I really don’t care that much about what you’re doing all day.”
I’ve heard it all. From all types of people.
The only people who truly understand...





This is the blog of Jo White, aka Mediamum - it's Aussie for mom. I'm an Aussie mum of four living in Colorado working on a startup, and I'm the 60 Weeks Program Director at Boulder Digital Works. I do graduate research in social media at CU. I miss Weetbix and Vegemite, but love to ski.
These are my stories.


