After the Creative Revolution in the 1960s, advertisers began to try to find communications that gave people a reason to buy their product. That developed into the Unique Selling Proposition or USP – the ‘thing’ that makes people choose your product. It still applies. Every successful product has a USP. Over time this went from features to benefits. You’ve probably heard ‘sell... 

Recently many Twitterers (and their associates) contributed to my survey on American women’s attitudes to breastfeeding and its representation in the media. I promised to share the outcomes of my research and the survey, which this post seeks to do. For those interested, the entire paper (30 pages plus 15 page complete survey result appendix) is available by emailing me or asking on Twitter... 

I was wondering which of the Desperate Housewives I am. I don’t have a gardener, we’re not rich, my kids are not dysfunctional, I’m not blonde in real estate and I’m not pretty and stupid. I guess some would say Lynette is the closest to me, because she has billions of children and was a great worker outside the home. But that couldn’t be further from the truth.  I...