To be influential in social media takes effort. It doesn’t just happen. You can’t buy it. It’s not advertising. So if that’s what it’s not, how can organizations and people get to be really influential? Here are the steps to influence. When you and your brand get it right, that’s when you get to influence others. Find Relevance Your first mission is to produce content... 

Creating a brand LoveMark in the 21st century has never been easier. Yet, the concept seems to be alien to so many companies. Many brands think they’ve got a loyal following. But what they really have is passive brand loyalty. People who buy the product all the time, but don’t really have a loving, committed relationship. It’s a marriage of convenience. Your brand is not a LoveMark....