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Boycotters and the challenge of taking a stand
Boycotting a company is like being committed to something in a big way. It’s like getting married.
Like marriage, you are making a declaration that’s public. A formal representation of something you’re standing for. It’s no longer just a private aggravation. Deciding to actively, publicly boycott a company is a big deal. When you take that stand, and have a public presence...





I'm Jo White, aka Mediamum (TM). I'm an Aussie mum of four living in Colorado doing graduate research in social media and crisis informatics at CU. My life is a blended experience. These are my stories.



