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Should some brands stay out of social media?

Should some brands stay out of social media?
The ongoing antics of Nestle as it continually trips itself up in all forms of social media (Facebook, viral Greenpeace videos) have led me to ask if some companies should just stay out altogether. Even Satan or Lex Luthor would have a better time on social media than Nestle. There are legions of people wanting to embrace evil. Nestle Killer-Asesino Facebook page, one of many opened in response to... 
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