The hot thing at SXSW is location-based anything. (I’m so cool, I don’t even need to be there to know this.) But I’ll bet every single geek pushing a location-based app at SXSW is missing the point. You should sign up for location-based social media. So cool people can avoid you. Here’s the deal – there are some people I’d rather not see. (Oh come on, don’t... 

Dear SXSW attendees: I know you’re all excited. You’re going to spend a whole heap of time being all geeky and fun, and drinking and stuff. Talking about startups, design, innovation, music… ooh I’ll bet you’re all tingly. My husband is one of you. He’s kid-at-Christmas excited. He loves Texas and had a ball there last year. As a startup geek guy, he can’t...