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Birthdays, connectedness and social media

Birthdays, connectedness and social media
Jed: How old are you this year? Me: I’m 27. Jed: Oh thank goodness. You’ve been 24 for 15 years now. Glad to see you’ve decided to move on. Me: I have not. I’ve been 27 for a while. I embrace my age. Jed: Yes. Yes you do. Especially when your daughter is catching up with you. Me: I could totally have given birth at 9. That happened in China or something. It’s because... 

The merits of tweeting an abortion. (Yes, really.)

The merits of tweeting an abortion. (Yes, really.)
An American woman named Angie Jackson has decided it was a good idea to share her experience of aborting her pregnancy with the world, via YouTube and Twitter. A mother of a four-year-old who goes to the trouble of outlining the reasons why she decided on an abortion with RU486, Angie says her social media posts are her attempt to “demistify” the process, and let everyone know that for... 

Who owns a Twitter hashtag?

Who owns a Twitter hashtag?
Company A says, “Let’s create an event, sponsor some bloggers, and they’ll create a hashtag around it and we’ll give out some prizes. It will be great, Twitter will be buzzing with our company’s name.” Or a group of bloggers might come up with: “Every week we’ll be ‘meeting’ on twitter, using this hashtag.” Sound like good ideas? Sure.... 

Pew Report dispels the Digital Native myth

Pew Report dispels the Digital Native myth
While many people align technology adoption and use with age, the facts show it’s not all that easy to stereotype the creators of content in the online media. Today’s Pew Report on Teens and Social Media amplifies a very real issue in the US. Our teens and young adults are engaging in “new” media, but on a very limited level. The majority of them are not creating new content. In... 

For mommybloggers at Nestle, the medium was the message

For mommybloggers at Nestle, the medium was the message
If you are unfamiliar with the Nestle Family incident on social media last year, there are myriad blog posts about it, as well as a single piece of mainstream traditional media coverage. In a snapshot, Nestle brought a number of bloggers to the company’s headquarters in California from September 30-October 1, 2009, showing them the full range of its products, and using them as a focus group... 

Sydney Morning Herald blames bloggers for incorrect Haiti image

Sydney Morning Herald blames bloggers for incorrect Haiti image
In The Sydney Morning Herald’s role as gatekeeper/the fourth estate, those paying for its content deserve a standard of professionalism that is better than those it does not pay for. Is a t-shirt necessary to tell the difference between professional journalists and citizens? You can buy this one at www.zazzle.com. That’s the idea, anyway. The Sydney Morning Herald, however, doesn’t... 

Why my research is in Twitter

Why my research is in Twitter
“Twitter’s a fad.” “The young kids use Twitter because they don’t want to have a real conversation.” “Twitter is destroying society.” “How do you know they’re real?” “I really don’t care that much about what you’re doing all day.” I’ve heard it all. From all types of people. The only people who truly understand... 

The latent sphere of the network society

The latent sphere of the network society
Time for a brain dump. I have just completed reading work coming from Mor Naaman, Jeffrey Boase and Chih-Hui Lai at Rutgers, slated for CSCW 2010, on the content of messages in what they’ve decided to call “social awareness streams.” And right there I have an issue. I’m lumping it together with the term “weak ties” which found prominence in the 1940s (well before... 

I'll pay for content when there's Twitter with penguins

Usually, I don’t consciously pay for content. I say ‘consciously’ because if I click on a link and there’s a paywall, I won’t do it. I also don’t subscribe to any newspapers or magazines (online or in ‘dead tree’ format). Basically, the quality of the content I’m seeing doesn’t make me want to pay for more of it. Mr Murdoch does have the... 

NestleFamily, breastfeeding and social media

I have a great amount of data from the recent NestleFamily twitterstorm. Luckily, I was able to see the storm coming. As a few of the attendees began tweeting about meeting up a few days prior to the start of #NestleFamily, I could see that there was going to be some fallout. My interest had been piqued a few months earlier with the Nestle “What’s for Dinner” junket that received... 

The three steps to being influential in social media

To be influential in social media takes effort. It doesn’t just happen. You can’t buy it. It’s not advertising. So if that’s what it’s not, how can organizations and people get to be really influential? Here are the steps to influence. When you and your brand get it right, that’s when you get to influence others. Find Relevance Your first mission is to produce content... 

Disrupting the barriers of media in the 21st Century

This pre-internet installation was and remains a vital consideration in the future of media. It has been supposed for a long time that communication and media technologies allowed people who already knew each other to improve existing relationships. Alternatively, broadcast media were used to send corporate-owned messages to the ‘masses’. There has been very little in the understanding of communities... 

Do online communities pretend to care?

Do online communities pretend to care?
I am fortunate enough to have been invited to attend IMSI, the Invitational Masters Student Invitational, to be held at Rutgers University in New Brunswick, the weekend of October 16-18. Given Rutgers received over 100 applications, to be one of the 25 students invited to discuss their current research and proposed dissertation topic with Rutgers faculty, existing doctoral candidates, and other invitees... 

Don't think influence, think resonance

The new buzzword in social media appears to be Influence. According to conferences, some marketers it’s what people want. To influence others. This is a mistake. It demonstrates a very shallow, one-sided view. (cartoon from xkcd.com) Talk to most people in social media for example, and they’ll tell you the truth. What they’re doing is looking for, and responding to resonance,... 

More than deputies: A definition of journalism for the 21st Century

Let’s confirm who professional journalists are: People (trained or not), paid to produce content under the mastheads of traditional news outlets. Let’s confirm what they’re supposed to do: This is a tricky one. No matter how many times I have asked, and how many people, across Australia, the USA and the UK, nobody can give me a core definition of journalism. Maybe it’s a secret. A magician’s... 

How to create a stir – write about women in startups

I’m writing for the online news site, Examiner.com as the Boulder Startup Examiner. Why? Am I insane? Don’t I have enough to do? I felt compelled to do it. Boulder is a wonderful town, with a fantastic tech community of people. It’s a really big community, for a small town. It’s exciting, vibrant and smart. It’s full of incredible people. And they’re all doing their... 

A win for the little guy? Ashton Kutcher plays tag with CNN.

By now even your grandma knows about the race to a million. Ashton Kutcher, old-media celebrity turned digital insider with various multimedia projects and Twitter groover challenged CNN to a race to a million followers on Twitter. And after a nice little campaign, last night he won. It was really fun to see the video of him crossing the victory line. He was really, truly excited. That’s impressive. What’s... 

What kind of Twitter identity do you seek?

There are some very interesting psychological theories used in Marketing and Business which explain why people behave the way they do. Put simply, people buy different brands and products to fulfill external and internal needs. These needs reflect their sense of self. And people can generally be placed in one of three categories: 1. Affiliation needs – people who primarily want to ‘belong’.... 

Why I Stopped Following Guy Kawasaki

Twitter is a curious beast. It has morphed as it grows, due to the community of people who use it. And in researching the online social sphere for my graduate thesis, there are some key aspects of how people use Twitter that are indicators to how this is going to go. Twitter is a tool used by a community. The tool of Twitter is no different to any other tool. The tool of Twitter exists as an infrastructure,... 

Who's talking about whom?

In discussions with people who view the media climate as being a binary between big media and bloggers, many times the exclamation rises, “Well, if MSM didn’t exist what would bloggers talk about? All they do is talk about ‘real media’ stories.” But how the tables have turned. The last couple of weeks across the US and Australia has seen a great rise in MSM’s coverage... 

What Twitter means to me

I joined Twitter on my first trip to the US, in 2007 at the Web 2.0 conference in San Francisco. And I remember thinking it sucked. I had no connections other than the conference channel – which was tweeting  basically nothing. That sucked. Segway (does it have a ue?): I’m a tertiary level teacher of marketing and journalism in Oz, and every Christmas break (5 weeks long) I commit myself... 

Research on Twitter and friendships

Research on Twitter and friendships
I’m a grad research student focusing on social media for my final thesis. So it’s time for me to move on from boobs to my next adventure. (I know, I know… we loved the boobs.) Anyway, my next project will be on relationship/friendship/connection strength on Twitter. My impression is that the strength of the ‘relationships’ (for want of a better word) forged on Twitter... 

Breastfeeding in America

Breastfeeding in America
Recently many Twitterers (and their associates) contributed to my survey on American women’s attitudes to breastfeeding and its representation in the media. I promised to share the outcomes of my research and the survey, which this post seeks to do. For those interested, the entire paper (30 pages plus 15 page complete survey result appendix) is available by emailing me or asking on Twitter... 

A visit to the A pool

A visit to the A pool
Following my previous post about unhappily swimming in the B Pool, I’m pleased to have been able to scramble my way through to a bit of a splash in the A pool. You know, that place where the cool kids are?   My final paper for Media Ethics,  Twittering a Funeral: Social media’s challenge to professional journalism received a final A grade. I think my professor was just as relieved and... 

MSM journalism and Twitter

Moving online has caused Mainstream Media (MSM) quite a few headaches. I explored this a little during my Pubcamp presentation earlier this year. Unlike many, I believe there is still life in MSM yet - they just have to learn to adapt to the new environment and, staying true to their code of ethics, make the most of new media in a way which better serves the audience. Too many MSM consider they... 

MSM forgets what sets it apart

The Rocky Mountain News has taken a lot of my attention this week. Primarily because it is one of the first MSM outlets which I’ve come across attempting to incorporate a greater range of Web 2.0 usage as part of its general reporting effort. Virtually all MSM now features online sites with reader polls and reader comments. Those have their own incredible issues which are related, but I...