It has been my absolute privilege to be on the Executive Committee of the CU New Venture Challenge (CUNVC) for 2010. The CUNVC is focused on providing entrepreneurial support, mentoring and cross-campus collaboration for startups that include students and faculty, across the University of Colorado. The goal is to provide some real support and eliminate some of the smoke and mirrors involved in really... 

This pre-internet installation was and remains a vital consideration in the future of media. It has been supposed for a long time that communication and media technologies allowed people who already knew each other to improve existing relationships. Alternatively, broadcast media were used to send corporate-owned messages to the ‘masses’. There has been very little in the understanding of communities... 

I am fortunate enough to have been invited to attend IMSI, the Invitational Masters Student Invitational, to be held at Rutgers University in New Brunswick, the weekend of October 16-18. Given Rutgers received over 100 applications, to be one of the 25 students invited to discuss their current research and proposed dissertation topic with Rutgers faculty, existing doctoral candidates, and other invitees... 

After the Creative Revolution in the 1960s, advertisers began to try to find communications that gave people a reason to buy their product. That developed into the Unique Selling Proposition or USP – the ‘thing’ that makes people choose your product. It still applies. Every successful product has a USP. Over time this went from features to benefits. You’ve probably heard ’sell... 

Spending the last two days at the Colorado Learning and Teaching with Technology Conference was a wonderful, enriching experience. As you’d expect from a conference that has a wealth of great sessions, I’ve come away invigorated and inspired to analyse, assess and further integrate additional teaching and assessment strategies – even though I was a co-presenter at the conference... 

There are some very interesting psychological theories used in Marketing and Business which explain why people behave the way they do. Put simply, people buy different brands and products to fulfill external and internal needs. These needs reflect their sense of self. And people can generally be placed in one of three categories: 1. Affiliation needs – people who primarily want to ‘belong’.... 

Creating a brand LoveMark in the 21st century has never been easier. Yet, the concept seems to be alien to so many companies. Many brands think they’ve got a loyal following. But what they really have is passive brand loyalty. People who buy the product all the time, but don’t really have a loving, committed relationship. It’s a marriage of convenience. Your brand is not a LoveMark.... 

Recently many Twitterers (and their associates) contributed to my survey on American women’s attitudes to breastfeeding and its representation in the media. I promised to share the outcomes of my research and the survey, which this post seeks to do. For those interested, the entire paper (30 pages plus 15 page complete survey result appendix) is available by emailing me or asking on Twitter... 

Following my previous post about unhappily swimming in the B Pool, I’m pleased to have been able to scramble my way through to a bit of a splash in the A pool. You know, that place where the cool kids are?   My final paper for Media Ethics,  Twittering a Funeral: Social media’s challenge to professional journalism received a final A grade. I think my professor was just as relieved and... 

I am swimming in the B pool and I’m not happy. (Don’t try telling me getting a B is okay. It’s not.) I have some kick-ass papers to write. I have a great brain and a wealth of experience. But I’m not getting the grades I want. Graduate school is difficult. This week I had what I’d describe as a ‘crash and burn 24 hours’. There were lots of reasons to just...