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Do online communities pretend to care?
I am fortunate enough to have been invited to attend IMSI, the Invitational Masters Student Invitational, to be held at Rutgers University in New Brunswick, the weekend of October 16-18. Given Rutgers received over 100 applications, to be one of the 25 students invited to discuss their current research and proposed dissertation topic with Rutgers faculty, existing doctoral candidates, and other invitees...
Tags: citizen journalism, college, Colorado, Education, graduate school, media, new media, social media, Twitter, university, USA, Web 2.0
Airlines don't understand mums and marketing
There’s something magical about arriving at the airport with all your luggage and just two of your kids for the upcoming 28 hours of travel between countries, and reaching the check-in counter to find out every bag comes in just under the 23kg weight limit. Score.
And there’s something even more special about being handed your boarding passes and passports, turning around and seeing the...
Tags: Australia to USA, babies, Boulder, Colorado, family, home, Home & Family, marketing, Mommyblogger, nursing, travel, USA
The chick flick of startup founders
Sometimes I get reminded why I’m doing this.
There’s so much going on right now. I’m exhausted a lot of the time. I have no idea how Jed keeps this relentless pace up. No wonder I’ve called him robot boy for so long.
Today I managed to squeeze in coffee with my good friend, Mark (@soctechnologist) after my first meeting for the day, and before I came home to hit more screen...
The Startup Kid
Running a startup isn’t easy on anyone.
The glorious trails of successful entrepreneurs are littered with the scars of broken relationships and bitter resentment of cold dinners and missed birthday parties.
It takes a special kind of relationship to weather the storms of startup life.
At Darling Harbour, Sydney.
It takes a special kind of kid too. A kid who will understand that daddy or mummy...
Tags: Australia, Australia to USA, Boulder, family, graduation, Home & Family, kids, Mommyblogger, startup, travel, USA
Why my family loves Boulder
I never dreamed I’d live anywhere other than Sydney, Australia.
When you’ve got a good job, a house you’re constantly doing ’something’ to, kids, dogs, routine… the last thing you think of is moving. Anywhere. Least of all to a country you’ve never been to before. But then I came home from work one day and Jed told me his start-up dreams weren’t done...
Tags: Australia to USA, Boulder, boulder.me, Colorado, family, Home & Family, moving, moving to USA, new media, rocky mountains, travel, USA
The importance of teaching
In Australia I spent a heck of a lot of money on educating my four fantastic children. It won’t surprise many that as an educator, and someone who got her post-secondary education ‘the freaking toughest way you’d ever decide to’, education is my priority. It’s what I do. It’s really my life.
As a full-time teacher at Granville TAFE, my favourite times have been...
Breastfeeding in America
Recently many Twitterers (and their associates) contributed to my survey on American women’s attitudes to breastfeeding and its representation in the media. I promised to share the outcomes of my research and the survey, which this post seeks to do. For those interested, the entire paper (30 pages plus 15 page complete survey result appendix) is available by emailing me or asking on Twitter...
Our visit to Vail
Yesterday we took a road trip to Vail. It’s just two hours away. I found a great sledding area in Vail courtesy of a website which lets you locate good sledding runs (free) in your neighbourhood. We entered the address in the GPS, and off we went!
The day cost us nothing apart from the car’s petrol and wonderful pizza we ate for dinner. We’ve discovered the following:
a. I need...
Tags: Australia to USA, Colorado, family, Home & Family, kids, rocky mountains, ski resort, sled, snow, snowboard, travel, USA, vail
Flapdoodle's pumpkin diet
Halloween is officially over. The only candy left is the real crud that nobody will eat so I’m about to chuck it out. That’s not bad for an entire month!
The other great thing was the jack-o-lanterns. We had heaps of fun carving them with our US friends and they decorated the outside of the house with their scariness for a while. And the kids even had a jack-o-lantern competition at school...
It's the little things
Living in the USA is really similar to living in Australia. You know, there are schools, public transport, etc. But some things, little things, can make it seem really freaky. And that’s really fun.
For example, the mail. In Australia you have a home letterbox where mail is delivered to monday to friday. If you want to send snail mail, you go to the post office. Rarely do you get stamps anywhere...





This is the blog of Jo White, aka Mediamum - it's Aussie for mom. I'm an Aussie mum of four living in Colorado working on a startup, and I'm the 60 Weeks Program Director at Boulder Digital Works. I do graduate research in social media at CU. I miss Weetbix and Vegemite, but love to ski.
These are my stories.


